I am starting my series of Brand Stories with our very own Indian brand Asian Paints. A vibrant brand, which continuously revolves to evolve and adds happiness and value to all of its stakeholders. This brand’s history dates back to the 1940s when it made its beginning in a humble garage, and reached a leadership position in the Indian paint industry in late 60’s.
A brief glimpse into the paint industry of yesteryear and its traditional set-up brings forth the 360-degree change that the industry has witnessed over the years in terms of the products, value proposition for the different market segments, integration of technology, and the retailing and promotion strategies. In fact, the outlook of customers towards paints and the very meaning of this category has undergone an overhaul.
It is output of so much attention and persistent hard-work for collecting qualitative data