News Analysis

Business news is an apt and engaging tool for teaching management concepts & strategies. Analysis of different news pieces and linking them to concepts, weaves a story, making the learning journey interesting and meaningful. In this section, an attempt is to make you walk this innovative path of learning with me

Subscribe

Brand Wise

Series where I pick up brands with new appeal from several news pieces, and add my marketing analysis to augment learning experience.

Prof. Prachi Gupta

Mar 12, 20232 min read

Cadbury’s Purple Room gives a 'meetha' start to the festivities

News on launch of Cadbury's 'The Purple Room' linked to the concept of Positioning, Experience marketing, Consumer purchase decision journey

Prof. Prachi Gupta

Dec 26, 20219 min read

News: The Brand Ambassadors' Impact

A look into recent news pieces to understand the association with celebrity brand ambassadors from different branding perspectives.

Prof. Prachi Gupta & Itika Samar

Oct 22, 20219 min read

News: Maruti Suzuki to hike prices across models, to offset rising input costs

Linked to the concept of Pricing strategies: Cost based, Competition based, Value based, Demand based; Strong linkage between B2B & B2C

Prof. Prachi Gupta

Sep 8, 20215 min read

News: PepsiCo set to sell Tropicana & other juice brands

Linked to the concept of Strategic Planning Gap, BCG Matrix and Competitive strategies After few of the previous analysis of news done...

Prof. Prachi Gupta

Aug 11, 20214 min read

News: Mergers & Acquisitions in EdTech Sector

Applying the concept of Customer Perceived Value by linking it to analysis of news on edtech sector's exponential growth.

Prof. Prachi Gupta

Jun 19, 20214 min read

News: Covid shook Just-In-Time in TV Broadcast industry

Linked to the concept of Value chain Analysis In my last news analysis, I discussed about the news from HT Mint which talked about the...

Prof. Prachi Gupta

Jun 3, 20212 min read

News: Covid shook Just-In-Time in Automobile sector

Linked to the concept of Value Chain Analysis When we talk business, we talk on the lines of cost incurred, benefits offered to...

Prof. Prachi Gupta

Jun 2, 20214 min read

News: Sustainability factor growing big in fashion industry

Linked to the concept of Need Want & Demand Continuing further on the need-want-demand analysis, where in 1st article I connected it to...

Prof. Prachi Gupta

Jun 2, 20213 min read

News: Conglomerates wake up to the Climate call

Linked to the concept of Need Want & Demand The wheel of marketing moves on 3 important spokes of Need, Want & Demand. Every strategy,...

Prof. Prachi Gupta

Jun 2, 20214 min read

Listen & Learn

News: Maruti Suzuki to hike prices across models, to offset rising input costsProf. Prachi Gupta

00:00 / 12:50

News: PepsiCo set to sell Tropicana & other juice brandsProf. Prachi Gupta

00:00 / 11:29

News: Conglomerates wake up to the Climate callProf. Prachi Gupta

00:00 / 15:55

News: Sustainability factor growing big in fashion industryProf. Prachi Gupta

00:00 / 08:44

News: Covid shook Just-In-Time in Automobile sectorProf. Prachi Gupta

00:00 / 16:32

News: Covid shook Just-In-Time in TV Broadcast industryProf. Prachi Gupta

00:00 / 08:56

News: Mergers & Acquisitions in EdTech SectorProf. Prachi Gupta

00:00 / 18:07