Beyond goods & services, today we see branding casting its spell on such non-obvious aspects of life.

Commodification of inclusivity as just another marketing tactic is a problem. Brands have a bigger role to play.

Personal brand Amitabh Bachchan has been built inch-by-inch to bigger leaps & bounds. A strategic path & direction is clearly visible.

Societies are getting sensitised towards the right portrayal of gender roles and expect the same from the world of marketing & advertising.

Revisit the power of Brahmastra in a snip. For detailed analysis, refer to: https://www.thebrandingnook.com/post/pestle-brahmastra Global...

Every successful brand is an amalgamation of multiple stories. Marketers are the story-tellers.

In my last article, I talked about the mango-madness and expressed my urge of seeing this fruit into a well-developed branding space. Not...

Beware marketers Being vigilant is the key to success for every marketer. Being vigilant of the external uncontrollable forces which...

According to our Indian culture, “Kisi bhi shubh kaam ki shuruaat agar kuch meethe se ho to kehte hain kaam achcha hota hai.” Yes, it’s...

New field, New game for the marketers Covid-19 and its tumultuous impact on our routine life is right within and around us. This impact...