Series where I pick up brands with new appeal from several news pieces, and add my marketing analysis to augment learning experience.

Beyond goods & services, today we see branding casting its spell on such non-obvious aspects of life.

Commodification of inclusivity as just another marketing tactic is a problem. Brands have a bigger role to play.

Exploring journeys of strong personal brands like JK Rowling, Kapil Dev & more, to draw lessons on building our personal brand.

News on launch of Cadbury's 'The Purple Room' linked to the concept of Positioning, Experience marketing, Consumer purchase decision journey

Personal brand Amitabh Bachchan has been built inch-by-inch to bigger leaps & bounds. A strategic path & direction is clearly visible.

A look into recent news pieces to understand the association with celebrity brand ambassadors from different branding perspectives.

Linked to the concept of Pricing strategies: Cost based, Competition based, Value based, Demand based; Strong linkage between B2B & B2C

Societies are getting sensitised towards the right portrayal of gender roles and expect the same from the world of marketing & advertising.

Linked to the concept of Strategic Planning Gap, BCG Matrix and Competitive strategies After few of the previous analysis of news done...

After a deep dive into the initial journey of brand Asian Paints, now let’s enjoy the sequel to the story.

Revisit the power of Brahmastra in a snip. For detailed analysis, refer to: https://www.thebrandingnook.com/post/pestle-brahmastra Global...

Every successful brand is an amalgamation of multiple stories. Marketers are the story-tellers.

Applying the concept of Customer Perceived Value by linking it to analysis of news on edtech sector's exponential growth.

Illustration by Ramandeep Kaur | The Print Team I am starting my series of Brand Stories with our very own Indian brand Asian Paints. A...

Linked to the concept of Value chain Analysis In my last news analysis, I discussed about the news from HT Mint which talked about the...

Linked to the concept of Value Chain Analysis When we talk business, we talk on the lines of cost incurred, benefits offered to...

Linked to the concept of Need Want & Demand Continuing further on the need-want-demand analysis, where in 1st article I connected it to...

Linked to the concept of Need Want & Demand The wheel of marketing moves on 3 important spokes of Need, Want & Demand. Every strategy,...

In my last article, I talked about the mango-madness and expressed my urge of seeing this fruit into a well-developed branding space. Not...