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Anecdotal Tales

I believe everything in life moves on the wheel of marketing. Marketing is innate in each one of us which we need to explore through a close look at life experiences, instances & observations. This section will provide unique perspectives, to help you evolve as a marketer.

Brand Painted World

Beyond goods & services, today we see branding casting its spell on such non-obvious aspects of life.

Prof. Prachi Gupta

5 min read

‘Being Inclusive’ becoming selectively exclusive: Let’s normalize the virtue of inclusiveness

‘Being Inclusive’ becoming selectively exclusive: Let’s normalize the virtue of inclusiveness

Commodification of inclusivity as just another marketing tactic is a problem. Brands have a bigger role to play.

Prof. Prachi Gupta

5 min read

Learn the ABC of Personal Branding through the Life of Big-B

Learn the ABC of Personal Branding through the Life of Big-B

Personal brand Amitabh Bachchan has been built inch-by-inch to bigger leaps & bounds. A strategic path & direction is clearly visible.

Prof. Prachi Gupta

8 min read

In the World of Pronouns, Consumer Behaviour & Brand Promotions Need a Relook

Societies are getting sensitised towards the right portrayal of gender roles and expect the same from the world of marketing & advertising.

Prof. Prachi Gupta

5 min read

In a Snip: Power of Brahmastra

In a Snip: Power of Brahmastra

Revisit the power of Brahmastra in a snip. For detailed analysis, refer to: https://www.thebrandingnook.com/post/pestle-brahmastra Global...

Prof. Prachi Gupta

1 min read

Stories Make Life & Stories Make Brand

Every successful brand is an amalgamation of multiple stories. Marketers are the story-tellers.

Prof. Prachi Gupta

7 min read

Gifting Gesture Can Get Sweeter with the Brand Hook

In my last article, I talked about the mango-madness and expressed my urge of seeing this fruit into a well-developed branding space. Not...

Prof. Prachi Gupta

2 min read

Brahmastra: The Invincible Weapon with Nature

Brahmastra: The Invincible Weapon with Nature

Beware marketers Being vigilant is the key to success for every marketer. Being vigilant of the external uncontrollable forces which...

Prof. Prachi Gupta

2 min read

Emotion of Mango-Madness Needs a Brand Hook

According to our Indian culture, “Kisi bhi shubh kaam ki shuruaat agar kuch meethe se ho to kehte hain kaam achcha hota hai.” Yes, it’s...

Prof. Prachi Gupta

5 min read

Distance Re-incarnated As ‘Social Distancing’

Distance Re-incarnated As ‘Social Distancing’

New field, New game for the marketers Covid-19 and its tumultuous impact on our routine life is right within and around us. This impact...

Prof. Prachi Gupta

5 min read

Listen & Learn

In the World of Pronouns, Consumer Behaviour & Brand Promotions Need a RelookProf. Prachi Gupta

00:00 / 12:16

Brahmastra: The Invincible Weapon with NatureProf. Prachi Gupta

00:00 / 05:27

Emotion of Mango-Madness Needs a Brand HookProf. Prachi Gupta

00:00 / 11:58

Gifting Gesture Can Get Sweeter with the Brand HookProf. Prachi Gupta

00:00 / 04:22

Distance Re-incarnated As ‘Social Distancing’Prof. Prachi Gupta

00:00 / 15:04

Stories Make Life & Stories Make BrandProf. Prachi Gupta

00:00 / 16:46

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